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INFLATABLE MAN clothing mannequin garment display rack |  |
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US $12.34 | 18d 1h 26m |
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Female Fiberglass Partial Torso Mannequin Clothes Fashion Garment Display NEW | |
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US $167.35 | 18d 13h 55m |
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Silver Metallic Male Headless Mannequin Clothes Garment Display W/ Stand NEW | |
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US $286.46 | 7d 4h 54m |
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2 INFLATEABLE MAN clothing mannequin garment display | |
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US $18.99 | 6d 10h 42m |
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Mannequin Garment
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INFLATABLE MAN clothing mannequin garment display rack | |
|
US $12.34 | 18d 1h 26m |
|
Female Fiberglass Partial Torso Mannequin Clothes Fashion Garment Display NEW | |
|
US $167.35 | 18d 13h 55m |
|
Silver Metallic Male Headless Mannequin Clothes Garment Display W/ Stand NEW | |
|
US $286.46 | 7d 4h 54m |
|
2 INFLATEABLE MAN clothing mannequin garment display | |
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US $18.99 | 6d 10h 42m |
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Mannequin $10.49 Mannequin |
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Mannequin/Class $8.99 Mannequin/Class |
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Mannequin Makers $24.99 Mannequin Makers - Photographic Print |
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The Mannequin Glide $24.99 The Mannequin Glide - Photographic Print |
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Mannequin at Home $19.99 Clive Nolan Mannequin at Home - Photographic Print |
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Mannequin Blossoms $39.99 Natasha Wescoat Mannequin Blossoms - Giclee Print |
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Mannequin II $49.99 Celeste Peters Mannequin II - Giclee Print |
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Le Mannequin $199.99 Anonymous Le Mannequin - Premium Giclee Print |
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Mannequin Rose $19.99 Wendy Paula Patterson Mannequin Rose - Giclee Print |
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Jeff's Mannequin $69.99 Jesso Jeff's Mannequin - Stretched Canvas Print |
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Mannequin Chapeau $27.99 Véronique Didier-Laurent Mannequin Chapeau - Art Print |
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Mannequin with Platinum Wig $24.99 Mannequin with Platinum Wig - Premium Poster |
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Wigs and Mannequin Head $24.99 Wigs and Mannequin Head - Premium Poster |
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Young Boy Mannequin $49.99 Young Boy Mannequin - Giclee Print |
 1936 Print Marshall Field Model Mannequin Fashion Style Clothing Garments Dress - Original Color Print List Price: Sale Price: $38.95 You save: $15.00 (28%)  Eligible for free shipping!Availability: Usually ships in 1-2 business days  |
 Mannequin-Union Canvas Print / Canvas Art - Artist Fred Lassmann Sale Price: $143.72 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 Wallmonkeys Peel and Stick Wall Decals - As a Mannequin - 18"H x 12"W Removable Graphic Sale Price: $28.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 Wallmonkeys Peel and Stick Wall Decals - As a Mannequin - 24"W x 16"H Removable Graphic Sale Price: $32.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Counter Top Clothing Display Racks - Black Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $48.30 You save: $20.70 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Broad Style Counter Top Clothing Display Racks - Green Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $41.30 You save: $17.70 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Simple Style Clothing Display Rack - Green Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $51.10 You save: $21.90 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Slender Style Counter Top Clothing Display Racks - Green Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $41.30 You save: $17.70 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Broad Style Clothing Display Rack - Green Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $48.30 You save: $20.70 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 PGM Simple Style Counter Top Clothing Display Racks - White Topper with Raw Steel Powder Polish Finished Base List Price: Sale Price: $44.10 You save: $18.90 (30%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
Retailers send in the mannequins [NBC 9-18-2011]
Retail Impressions with Mannequins
Designing a retail merchandising display takes a lot of thought and preparation. Use this guide to gain an understanding of the presentation process and how mannequins can make a difference in your sales. Here we will discuss mannequins as they relate to product presentation, showcase and customer impression. Mannequins, in particular, are effective, time-tested mediums for delivery of several marketing messages.
The first step is to analyze the marketing data as it relates to your target market. Meticulous planning will help you to zero in on the buying rationale of specific customers. You may even decide to survey your current customers to gain insight into their buying patterns, reasons for buying, their overall impression of your store, and more. Learning what turned a customer from considering a purchase to making one can be very valuable. Furthermore, you want to find out what draws them to your store in the first place.
Take a look at your competitors, particularly ones that are more successful than you. The store displays, store layout, showcases, and merchandising displays are probably crucial to getting customers and keeping them. You need to lure specific customers inside, and then deliver on the promise that you made them.
Making the first impression is, in general, telling the customer what they can expect when they enter. Gaining the customer’s trust is how you gain loyalty and business. Make sure that you keep the trust building at all times. For example, if they see fluorescent lights, big signs, and garment racks outside of the door, then they are being promised some good deals.
Once they enter, the “big sale” theme should continue and your prices should meet their expectations. They will probably be expecting mediocre customer service, low inventory, and very little personal attention as well as low prices. If you are having a big sale and are advertising it with big signs and bright lights, then this is your chance to exceed the customer’s expectations by treating them really well while they are in your store.
If you have really nice window displays with mannequins dressed in exciting new fashions, then that better not be all that you offer. Make sure that you continue to show the customer that you are on top of things once they enter. Mannequin displays and showcases should be throughout your store. They communicate more than you could tell a customer with words. Their position, expression, location and situation can say as much as the outfit that they are wearing.
If a customer is going to buy, they will need to somehow identify themselves with your store. This is why mannequins are so effective. People can identify with the human form, recognizing its attitude and place in society with a single glance. The more your customers identify with you, the more they will trust you and bring you business. When you position a dress mannequin, make sure that you are considering the attitude and social scene that your target market identifies with.
Using your mannequins to convey a message to your customers is a good way to gain their trust. Not only will you be luring people into the store, but you’ll be continually bombarding them with three dimensional impressions of how they wish they looked and felt. This technique of building customer trust can make a world of difference in your retail sales.
About the Author
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.
