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Fashion Window Display Mannequins
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Women's Fashion on Mannequins in Window Display at Robinson's, Orchard Road, Singapore $19.99 Glenn Beanland Women's Fashion on Mannequins in Window Display at Robinson's, Orchard Road, Singapore - Photographic Print |
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Mirage Casino and Hotel, Mannequins in Store Window Display $39.99 Richard Nowitz Mirage Casino and Hotel, Mannequins in Store Window Display - Photographic Print |
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Mannequins of Fashion $39.99 Mannequins of Fashion - Giclee Print |
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Mannequins in a Shop Window $39.99 Mannequins in a Shop Window - Photographic Print |
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Mannequins Displayed in a Shop Window $24.99 Mannequins Displayed in a Shop Window - Photographic Print |
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Fashion Mannequins in Shop Windows $124.99 Michael Benanav Fashion Mannequins in Shop Windows - Laminated Oversized Art |
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Mannequins in Window of Office Building $79.99 Alfred Eisenstaedt Mannequins in Window of Office Building - Premium Photographic Print |
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Oxford Street - Dressing Mannequins in a Shop Window $24.99 Shirley Baker Oxford Street - Dressing Mannequins in a Shop Window - Photographic Print |
 Jean Eugène Auguste Atget, Window Display Mannequins 24x30 Framed Espresso Sale Price: $500.00  Eligible for free shipping!Availability: Usually ships in 3-5 weeks  |
 Wallmonkeys Peel and Stick Wall Graphic - Boutique Window - 36"H x 24"W Sale Price: $68.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 Wallmonkeys Peel and Stick Wall Graphic - Store Window - 18"H x 12"W Sale Price: $38.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 Andy Warhol Window Display with Eyeglasses 1985 Art Print Poster - 13x19 Sale Price: $12.00 Eligible for free shipping!Availability: Usually ships in 2-3 business days |
 Andy Warhol Window Display with Eyeglasses 1985 Art Print Poster - 11x14 Sale Price: $9.10 Eligible for free shipping!Availability: Usually ships in 2-3 business days |
 Wallmonkeys Peel and Stick Wall Graphic - Shop Window - 18"W x 13"H Sale Price: $38.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days |
Donna Karan: Live Mannequins
Wicked Window Displays Mean Business - 7 Tips to Keep Your Display Tip Top
After all we're all bombarded with marketing messages all the time, so how can you make yours stand out?
Having an exciting window display is the number two rule for good business. Store windows need to either be dramatic, themed, cheeky or send a message. In case you're wondering, the number one, is be nice to people who do come in to the shop, or plain old fashioned good customer service.
Here are 7 tips, to encourage potential customers from the outside to the inside:
1. Apply good lighting - We are naturally attracted by light. Light shining on a beautiful product appeals to customers, it draws our attention without us realizing it. Particularly in winter months as good lighting looks cheery.
2. Use Mannequin like props - People pay more attention to human-like items and your displays will look more alive. Put the mannequins at different heights for even more attention. Our brains have to scan to make sense of what we see, and the more disruption to the scanning, eg by having it look up and down, the longer the process takes, so the more chance there is of them coming in.
3. Let them peep - Expose only part of your window sometimes - I know this one is more scary than the others, but give it a try! This also works if you have vast expanses of window that you can't fill with stock for whatever reason, or if you want to hide the fact that your shop is cavernous.
4. Tidiness and cleanliness: This is not revolutionary. But customers have perceptions of your shop,and we want them to be good perceptions. Scruffy, untidy or dusty displays imply carelessness. Your customer's thought process goes something like this: Scruffy / dusty window equals shop doesn't care. if they don't care about the window, they won't care about product selection or serving me! I know this seems unfair when you have a million things to do. But this is what happens. these first impressions are called "moments of truth" Cast your eye over your window now to see what your potential customers see.
5. Use the big to enhance the small: Use bigger props in the background to draw people to small merchandise - like jewellery. This is also true of displays in cabinets, always tallest at the back.
6. Replication: Put numerous props of the same kind together to create an amazing visual impact. This works with colour, or style or shape. Repetition, repetition, repetition!
7. Magnification: have props enlarged to a hundred times their ordinary size - this can be stunning - imagine a huge ring with a massive stone, all made of polystyrene, above a ring display for example or a huge canvas of an product taken from an odd angle!
For more FREE hints, tips and ideas jump over to my site, just log in and you'll get access to the most up to date resources for retailers today. Thanks
Rachel is the founder of retailrehab. A site for independent retailers full of tips,publicity ideas and FREE downloads on anything that can make life easier for an independent retailer.
Rachel is also the Co-founder and Creative Director of the Balagan Group and is actively involved in retail store displays and marketing ideas for customers. The Balagan Group creatively and energetically design and market high fashion branded jewellery collections that provide self-expression, confidence and fun for the wearer. We currently have 10 collections and supply over 1,800 stores in the UK and beyond.
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