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Customers that enter your store are sure to notice your mannequin displays. Mannequins help to promote your merchandise and keep things fresh and changing in your store. Mannequins can help customers see what outfits look like off of the hanger and can even attract new customers. Learn how to stock your retail store with the right mannequins for your needs.
Your front window display is probably the most important place to use mannequins. People passing by can quickly get a first impression of your store. Use your window display to market your best items or ones that accurately give an example of the quality and style of clothing that you offer. Use them to promote exciting new things, like swim suit season or back to school time.
You can use interesting scenarios here and help draw in the crowd. Moving mannequin displays are very exciting. Ones that evoke feelings of friendship, popularity or family are also very effective. You can simply use matching mannequins to line up a display of merchandise. Uniformity or creativity will catch the eye. Use spotlights, fans, special effects or even music to draw the eye to your mannequin display.
Some items need mannequins or body forms to help show their true shape. You can purchase inexpensive hanging forms to place on the end of your garment racks throughout your store. You can get black, metallic, clear or glossy white mannequin torso forms that hang on the end of the rack. This helps to show how clothes look on. Sometimes they may hang limp on a hanger or simply not show the detail or quality that you want them to. Putting them on a mannequin form will help customers visualize what they really would look like if they were being worn.
You can get mannequin forms to help display and promote your merchandise throughout the store. There are head forms for wigs, hats, sunglasses and other accessories. Infant and child forms and mannequins are useful for displaying children's ensembles. There are foot forms, leg forms, underwear forms, dress forms, pants forms and more. Most are freestanding and some have hangers for garment rack displays.
Mannequin forms are probably most well known for encouraging customers to purchase more than they planned on. Not only do you make your outfits look better by displaying what they look like on, but you can also show that you have other items that go well with it. You can add shoes, belts, hats, sunglasses, purses and watches to the outfit to boost sales of the accessories in your store.
Keep things changing in your store. It is so easy with mannequins to move them around and freshen up your displays. They are one of the most effective marketing tools you can buy and they can be a lot less expensive than you think. Save money and ensure quality by buying directly from a manufacturer that is also the supplier. You will cut out the middle man and keep more of your money in your own pocket.
In vesting in mannequins could be one of the smartest moves you have made in marketing your retail store.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail display cases including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com
